How Cosmetic Packaging Has Evolved During COVID-19

Packaging industry is considered one of the more resilient industries that have been able to survive the massive hit by global pandemic i.e. corona virus. Where need for packaging in food and beverage industry has increased, some other branches of packaging haven’t been so fortunate.

Cosmetic packaging mostly comes in tubes, pumps and containers without brushes. All of these packaging options involve pumping the product on hand before applying. During the pandemic, consumers are now more conscious than ever before about everything they come in contact with. They’re apprehensive about all products that involve the use of hands as a key step in applying. So cosmetic industry had to evolve accordingly. more and more packaging companies are offering smart solutions for cosmetic packaging i.e. Sprays, sticks and roll on.

With increased demand for e-commerce i.e. online shopping for cosmetics, retail industry for these products isn’t doing so well. The element of engaging the customer visually with packaging is out of question these days. The industry had to adapt to health and safety-centric packaging solutions instead of focusing on the aesthetic element.

Take example of custom lip gloss boxes, most cosmetic consumers used to buy lip-glosses based on how attractive the packaging was. Shiny, glossy, embossed caps with easy to hold shape and size that fits in the grasp. But now main focus is shifted towards the level of safety a lip-gloss box provides while you’re applying it. The distance between the handle and the applying brush should be adequate to prevent the product from contamination from touch.

Custom lip-gloss boxes are being manufactured that come with safety instruction printed on them. It adds a touch of personalization and lets the customer know that you care about them. It’s so effective in earning customer/brand loyalty and yet costs nothing. Similar to lip-glosses other cosmetics like foundations and pressed powders also come with packaging that includes safety directions for use, specifically during the pandemic. Little touches that cosmetic packaging industry has adapted to, are helping the brands survive this pandemic, when every business is taking a massive hit regarding profits.

Any business that doesn’t listen to it’s customers can’t survive. Only customer-centric cosmetic brands that have been listening to their consumers are surviving.

If you’re a make-up/cosmetics brands that needs to re-evaluate their packaging practices and want to switch to more consumer friendly packaging then you must start outsourcing from Cosmetic Boxes Packaging. it is a packaging company that will help you manufacture custom boxes for all your products, according to the new industry standards and guidelines.